ULSafetySmart.com Branding and Redesign

UL Safety Smart required a cutting-edge website design and development to spreads its safety message to kids, educators and parents. An easy-to-use UX/design style guide enables each section to be skinned with custom designs and layered with targeted, updateable content that maximizes the appeal and usefulness for each audience. Rewards and incentives keep kids coming back, while social media helps drive parent and educator awareness and engagement.

Fun, games and learning how to be Safety Smart right from the home page. The three target audiences quickly navigate from home to their content areas.

Videos, quizzes and games teach the ins and outs of being Safety Smart, while the customizable Safety Action Plan allows kids to put their new found knowlegdge to real use and measure it. Incentives and rewards for engaging with the site help drive continued engagement over time.

The fully-responsive site allows kids, educators and parents to experience UL Safety Smart on any device from home to the car to the classroom.

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