Webisode 13 follows the adventures of one participant, Chris Hannis, for two days at the Toyota Trail Teams Invitational #2 at Badlands Off-Road Park in Attica, IN. Focusing on Chris from the moment he heads out from his house until you see him driving away from the park gives the video a user-generated feel that connects directly to the viewer.
Toyota FJ Cruiser Trail Teams Grassroots Experience
Freelance creative director and copywriter for the Toyota Trail Teams--a group of talented and passionate brand ambassadors who toured the country driving Tacomas, FJ Cruisers and Tundras to grassroots off-roading events for hands-on demonstrations. Oversaw all aspects of the creative including environmental wraps and signage, direct emails and website content. Created the voice and tone for the Trail Teams. Wrote 23 webisodes and directed the production team to create the videos.
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