



Schneider Electric's Data Center division had a brand problem, no one, externally or internally, really knew the complete picture of solutions this re-imagined group offered. We developed a strategy with them to take their customers on an immersive journey through the problems data center professionals face along with the answers that Schneider provides. This led to the development of a multi-track, fully-stereoscopic 360° real-time interactive virtual reality experience developed on Samsung Gear VR and controlled with a Sony Playstation controller. The experience travels around the globe to marketing and sales exhibitions and has been localized into four languages.