Radio Disney Music Awards Experience

Helped lead the proactive pitch that became the ultimate fan experience leading up to the Radio Disney Music Awards. Using cutting-edge visual effects technologies, the activation captured fans moment in the spotlight as they experienced the thrill of accepting their Ardy award on stage. Then the experience went online where fans could share the excitement with friends and family. The partnership reached over 200,000 attendees and 2,600 award-winners across the seven city national tour. In the end, the experience brought Radio Disney’s Biggest Fans closer to Ardy than ever before.

Fans enjoy a moment in the spotlight as they create a custom, shareable video where they receive the Ardy Award for Biggest Fan at the Radio Disney Music Awards.

A dream come true: holding their very own Ardy!

The custom structure attracts fans to the experience and serves as the activation stage. It also acts as a large, living 3D billboard to raise awareness of the Radio Disney Music Awards for fans just passing by.

The thrill of seeing yourself live on-stage at the RDMAs!

Fans receive a custom video just moments after their experience ends. The digital experience is fully responsive and can be viewed on any device.

To amplify awareness and engagement, a personalized email and video landing page make it easy to share the video with friends and family on fans' favorite social networks.

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