Monster Power Recruiter Challenge Game

Monster wanted a game changer for their return to the Society for Human Resource Management Annual Conference, the largest in the nation, after a two year absence. The interactive engagement needed to be an instant read for their new branding focused on digital solutions and social media recruiting. Working closely with their exhibit partner, my team developed the overall booth concept and branding around the Monster Power Recruiter Challenge Game.

The attract loop previews the game play, incldues a game tutorial and provides high-level brand and product messaging.

Monster demanded a lot of value from the game. Not only did it need to attract a crowd, but it also needed to entertain and educate.

The target audience of recruiters and other human resources professionals waited for up to an hour to play the game and win a plush toy reward. This gave Monster brand ambassadors ample opportunity to engage with their customers.

You may also like