Strategic creative thinking seamlessly combines a branded takover by Microsft Windows of the PC Aisle with an easy-to-follow unassisted journey for the Walmart customer.
The branded visual merchandising system works across product platforms to consistently deliver a high quality and educational shopper experience that leads to in-store conversion.
From 30-feet away to hands-on with the product, customers are quickly able to find the PC aisle, the device form factor they're looking for, and then narrow down their product choices based on need and pricepoint.
A complete redeisgn of the fact tag connects each device to the visual merchandising system while allowing each cross-shopping and feature comparison.
