Disney Store sought to show the world that all the wonder and magic of the brick and mortar store lives a fingertip away at disneystore.com. Led an art director, copywriter and motion graphics artist team to concept and execute seven :15 second motion graphic vignettes. The stories employ Disney icons to show specific features and benefits of the online and mobile shopping experience. The videos appear internationally across multiple media platforms, including disneystore.com, the Disney Store Times Square Spectacular Jumbo Screen, in stores and at partner websites.
